RTX 5090 and 5080 vanish from Nvidia's own store as prices explode
Nvidia denies the cards are discontinued, yet neither high-end GeForce is listed in its own US store, and tracked street prices keep climbing.
Hero image: Palit GeForce RTX 5090 GameRock, photo by PantheraLeo1359531 via Wikimedia Commons, CC BY 4.0
The storefront tells one story
If you open Nvidia's US marketplace today and sort by price, the top of the GeForce list starts at the RTX 5070 Ti. The RTX 5090 disappeared from the store in mid-October, and the RTX 5080 16GB followed it out by the end of the month, according to Hardware Unboxed and several outlets that track the storefront. The product pages themselves still exist and still carry the launch prices, $1,999 for the 5090 and $999 for the 5080, which makes for an odd pairing: a "buy" button that leads nowhere, under a price nobody is paying.
Retailers are heading the same way. Micro Center has flipped its RTX 5090 listings to "not carried". Best Buy has none in stock. Tom's Hardware checked Amazon and Newegg in September and found first-party inventory gone, with only marketplace sellers left, and that pattern has held since.
What Nvidia says
On October 16, Jeff Fisher, an Nvidia senior vice president, addressed the discontinuation rumors with Taiwanese reporters after an event in Taipei. As translated by Tom's Hardware from 4Gamers' interview, he said the supply chain "is indeed somewhat constrained" and that the RTX 5090 "has not been discontinued, and NVIDIA will continue shipping."
That is a denial of the word "discontinued" with an admission attached. Fisher gave no restock date and no shipment numbers. The rumors he was responding to came from leakers who claim Nvidia has stopped allocating GB202, the die inside the 5090, to GeForce boards, with the wafers going to RTX Pro workstation and datacenter cards instead. Nvidia has never confirmed that, and Fisher's mention of "other variants" of the chip is the closest anyone official has come to acknowledging it.
What the cards actually cost
Hardware Unboxed's ten-country price tracker only counts the cheapest listing that is in stock and can actually be ordered. On those terms, the numbers are severe:
| Card | Tracked price | Against MSRP |
|---|---|---|
| RTX 5090 | $7,240 average across ten countries | +262% over $1,999 |
| RTX 5090, US floor | $9,400 | +370% |
| RTX 5080 16GB | from $2,200, up 22% in a month | over double $999 |
| RTX 5060 Ti 16GB | $727 | +69% over $429 |
Per Hardware Unboxed, the 5060 Ti 16GB is the steepest 2026 climber in the entire GeForce line, which tells you the shortage has reached well past the flagships. Newegg's RTX 5080 results are now all third-party sellers, the same state Amazon reached weeks earlier.
Independent checks line up with the same picture. TechSpot found Newegg RTX 5090 listings above $9,300, with a single Amazon listing at $11,565, and Wccftech reports the RTX 5080 selling past $2,000 at numerous US retailers. We have not run our own price sweep this month, so treat the exact figures as snapshots of a moving market rather than a guarantee of what you will find today.
The rumored 24GB stopgap
Here the ground gets shaky, so the label matters: everything in this section is rumored, and Nvidia has announced none of it.
Moore's Law Is Dead claimed on November 4 that Nvidia plans to unveil an RTX 5080 24GB at CES 2027 in January. The rumored card keeps the GB203 GPU and 256-bit bus of the current 5080, swaps the eight 2GB GDDR7 modules for 3GB ones running at 32Gbps for roughly 1TB/s of bandwidth, and raises the power limit from 360W to 415W. The claimed MSRP is around $1,500, half again the current card's launch price.
The reason to expect a paper launch: board partners still have not received the design documentation for the GB203-450, according to Board Channels and BenchLife. That paperwork was originally due in October. Without it, partners cannot start PCB design, let alone build stock for a January on-sale date. Chinese sources add that Nvidia has stopped shipping the 16GB card and the RTX 5090D V2 to China, with remaining 16GB stock expected to cover about two months.
If the rumor holds, January brings an announcement, a $1,500 price tag, and almost nothing to buy, which in the current market would likely push prices up across the rest of the RTX 50 lineup rather than down.
If you are trying to buy a high-end card
Nvidia's store tops out at the RTX 5070 Ti, and that is now the highest card you can reliably buy near sane pricing. Our own 1440p GPU tier list for Q4 2026 still ranks the 5070 Ti and the RX 9070 XT as the A-tier picks, and nothing in this shortage changes their measured performance.
Paying quadruple MSRP for a 5090 from an overseas marketplace seller is a separate kind of bad: warranty claims, returns, and import fees all get harder when the seller is a third party two shipping zones away. And the wait has been long already. BottleneckPC's Amazon tracker logged its last first-party RTX 5090 listing on August 4 and has not seen one since, which covers the entire stretch in which Nvidia has been insisting the card is still in production.
